Redesigned an aging Customer Relationship Management (CRM) solution with the following results: 1. Adopted the Global UI standards that we set as a holistic approach for a consistent user experience 2. Improved accessibility through less condensed content and WCAG compliance. 3. Improved the information architecture through personalized navigation and workflow 4. Created higher control in configuration to meet the needs of various personas Full presentation of process, sketches, and results available in person. CRM Redesign