HOW I SPEND MY DAY
UX Leader / Coach
Strategic, holistic and creative thinker with strong problem-solving skills and proven mobile-first design solutions in online retailing and global enterprise web applications. Experience creating multi-stakeholder solutions, balancing the needs of the business, customer, brand, and user.
MY LATEST WORK. SEE MORE >
Head of User Experience
Won the company’s annual award for greatest innovation of a new product - a navigation system built on Android for an 86" interactive touch screen display for the classroom. Hired and enrolled UX Designers, conducted research, iterated and tested with users in their environment. Captured quantitative data that showed improvement over the previous solution and competition.
Senior Director of User Experience
Created global UI standards for multi-device and multi-platform solutions, setting holistic strategy for customer-facing applications. Redefined consumer online vehicle shopping by designing a mobile-first, multi-lender, penny-accurate vehicle purchasing solution sold and implemented to hundreds of dealerships nationwide.
Director of User Experience
Spearheaded the design of a responsive website platform complete with editor, CMS, SEO, and audience management facets. Initiated project that saved the company hundreds of thousands of dollars through efficient campaign management..
THE COBALT GROUP
Provided brand identity and promotion for companies including Lexus, Volkswagen, Mini, Infiniti, Chrysler, and General Motors. Utilized laboratory, software, and audio/visual equipment to conduct user research and analysis.
THE MAGI GROUP
Responsible for over 200 pages of multilingual content for large CD-ROM product for Photodisc, handling translations for World English, French, German and Japanese. Designed websites and CD-ROMs for Nintendo, Microsoft, and Safeco.
REI.com front-page design, brand pages, promotions, banners and messaging on third party websites. Worked with internal Editorial and Production teams to define the User Experience and Online Marketing strategies for the largest e-commerce site in the Outdoor Industry.